Why Content Marketing is Important in Digital Marketing
Like other organizations, your business is like wrestling with a merging of changes that are upsetting the familiar tactics you’ve always used to communicate with prospects and customers.
Growing demographic diversity, the adoption of interactive technologies, and developing media consumption habits have improved how consumers get information and how they observe branded communication messages.
As you grapple with how to speak with today’s consumers, you’ve likely heard about something called “content marketing.” Maybe you’ve read about it in an article, or perhaps a colleague or consultant has recommended it to you. Content is one of the most important factors, but it is not only the lone factor, there are many other Digital Marketing Tools Every Marketer needs to know.
But before you dive in, you must to learn more. What is content marketing? Is it just a fad? Does it actually mean anything, or is it just a cool-sounding buzzword? Could it actually support you achieve your objectives? And if so, how?
The purpose of this article is to define content marketing for you. Second, we show you why content marketing should be part of your communication plan. Third, we debate how to get started with content marketing.
What Is Content Marketing?
The Content Marketing Institute offers the following definition of content marketing: A strategic marketing approach dedicated on creating and distributing valuable, significant, and consistent content to fascinate and retain a clearly defined audience – and ultimately, to drive customer action.
So first and foremost, content marketing is a tactical marketing approach – not just posting items to your social media feeds. You need a clear sense of what you need to achieve and how your content is supposed to move you closer to your goals and digital marketing plan. Content Marketing is an important aspect which cannot be neglected if you want to boost up your business, so it becomes important to go through Digital Marketing Training in Chandigarh to learn how to write an exceptional content.
Second, your content must help a clearly defined audience. Go beyond demographics here. What are the wants, requirements, interests, questions, anxieties, and pain points of your prospects? How does your product or service fit into their lives? What expertise do you have that is of use to them? What kind of content could you distribute that would inform, distract, and engage them in an expressive way?
Third, your content must be Valuable, relevant, and reliable – but to whom? To your audience.
- Valuable– The people who read your blogs or watch your videos must get something valuable out of it. They should come away feeling like they’ve learned something or that they’ve been entertained in a way that booms with their lives and values.
- Relevant– Your content must address consumers’ wants, requirements, and interests. Be that trusted expert they can turn to for answers. Show your audience that you get them – that you understand what’s attention-grabbing, funny, heart-warming, or significant to them.
- Reliable– Effective content, delivered over a period of time, makes you rapidly recognizable. Your look, feel, tone, and writing style – and of course the substance – should speak with the voice that helps consumers get to know you and grow familiar with your organization.
Why Content Marketing Is Important
Today’s prospects have a hunger for good information but more resistance to the so-called “hard sell.” We usually research products and services online in order to buy something.
People want content that aids them make good decisions, but they don’t like being sold. Consumers are less reactive to traditional advertising and old-school sales strategies, and this is true for both B2C and B2B customers. According to one study, 70% of consumers choose to learn about companies through articles instead of advertising. This would clearly demonstrate the importance of Content, so it becomes of great importance to go through a Digital Marketing Course in Chandigarh
Why Content Marketing Matters to Search Engines
Consumers turn to search engines for solutions to their difficulties. Sometimes your finest opportunity to win new customers is to be there when they Google it. In fact, you may have already proven a search engine optimization (SEO) strategy. You may also know that search engines regularly update the algorithms they use to crawl the web, so they can continuously increase the quality of results that we see when we do a search.
Google’s updates in recent years increasingly reward quality and punish low quality. And what does quality mean for Google? For one thing, up-to-date content is rewarded. So publishing new articles, and updating your existing content, will benefit you maintain a strong showing on search engine results pages (SERPs) and keep people coming back to your site.
Second, Google increasingly penalizes what it studies to be “spammy” or overly optimized pages. A good rule of thumb here is that if it’s stubborn for you to read, it’s probably a red flag for Google. Always write for the reader first and research long-tail keywords to use as an alternative expression. That way your content will be both user-friendly and SEO-friendly.
Why Content Marketing Matters to Your Business
As you can see, effective content can benefit you build customer relationships while avoiding less effective “hard sell” strategies. It showcases your subject-matter expertise, and gains trust by highlighting significant topics that affect your prospects. Well-crafted content can draw traffic to your website and social media accounts, lift your performance on search results pages, and give audiences the opportunity to share your content with their families.
A recent survey asked 600 marketing professionals what they thought were the most significant digital marketing trends. Content marketing was the number one answer with 29.6% – ahead of other hot topics like big data (14.6%), marketing automation (12.8%), mobile marketing (11.0%), and social media marketing (8.9%).3 Other research found that 63% of companies say posting on social media increased their marketing efficiency. Companies with blogs attract more inbound links, and blogs on company websites tend to entice more visitors.