The Scope of SEO
As you all know, internet is spreading his hands around the globe very quickly and proficiently and now internet is accessible even in the small villages in any country due to which the race in online market has taken a high speed and now the situation is that every online business wants their website to get on the top places in the search engine results on the most competitive terms related to their industry from where they can get more clients and leads and this attitude of online business owners will produce a lot of space for the SEO Professionals in the coming 5-10 years.
If you have a slight knowledge about IT, then you must have information about SEO. To protect your company’s or personal website its optimization is very significant because it will help your website to place higher in the search engines. Currently, the situation of IT jobs in India is better than the rest of professions. There are few SEO experts as most of the people do not exactly know what SEO is. Though these few SEO experts are earning more money, slowly but surely people are getting aware of SEO through SEO Training.
As a lone SEO practitioner, you can make more money. All freelance websites have segments for SEO services and offer for more money per an hour or more are quite common. If you are still not certain that you can work on your own, you can start an SEO job, learn a bit and then start your own firm.
The Online industry is developing day by day& SEO is playing a dynamic role in enticing the visitors to the website and all the firms are spending a massive amount of money on SEO. It’s one of the most developing areas and there are a good number of job opportunities in the field of SEO. Every website is viewing to attain SEO services for itself either internally or externally depending on its funds and proficiency at hand.
What is SEO all about?
SEO is the short form of Search Engine Optimization. SEO is about getting top ranking in search results. SEO is the method by which companies optimize their website to increase visibility and ranking in search engine. Due to regular changes in Google algorithm SEO is becoming difficult and requires a specialist who can work on SEO projects. SEO is not just adding keywords and content, building links and then waiting for results to come. Unfortunately, many people still do that like firing a bullet in dark.
Seeing the growth in SEO, many youngsters are opting for a full-time SEO Course.
How has SEO Developed as a Career?
In past, SEO was not a career option. Web developers and webmasters used to optimize a website for search engines. They used to follow easy methods and Google used to show their website in search ranking. SEO was not difficult in past when Google was having a very simple algorithm. But soon, Google started to develop their search engine algorithm and getting the website in Google became difficult for webmasters who used to preserve websites.
As we know, every problem has the opportunity, this also became an opportunity. Now web designers and website owners were looking for professionals who can get their website on the first page of Google and some people who knew the trick started providing services to optimize and getting a website on the first page. They were professional and were known as SEO consultants, SEO experts, SEO professionals.
Reason Behind the Development of SEO Sector
Here is the reason why SEO is booming and why it has made a lot of buzz among the business owner, blogger, and marketing experts.
- The leading brands realize the potential of SEO for business growth, thus they are using the SEO as a platform for a successful advertisement.
- Even the traditional marketers are moving towards the SEO to boost their results.
- Online presence builds the faith among people about the brand, service or product.
- Google is one of the best growing platforms that target people according to their locations as well.
- Increase in the number of smartphone users is also the reason behind the progress of SEO.
- People around us are dependent on the search engines like google to look for any information or to know about something.
Job Opportunities for SEO Expert in India
If you are having the rights skills, then this the best career option for you with the number of job opportunities. Most of the SEO companies which are well established have the following job options.
- SEO Analytics/ Specialist
- SEO Business Management/Development
- SEO Link Builder
- Paid Search/PPC Management
- SEO/ Search Marketing Director
- Keyword Strategic
- Social Media Analyst
- Event Management
- Organic Search Engine Optimization
- Web Design
- Offline Marketing/Advertising
SEO Scope in India – Present Scenario and Future
With the increasing internet users all over the world, SEO is the need for the prominent presence over the internet for local as well as big business has increased. This has expanded the Scope of SEO. It has arisen as one of the successful career options with a bright scope.
Since India is one of the fastest growing economies in the world and 2nd largest country with the most population with access to the internet. Business firms want to bet on the internet, to expand their business. Apart from this, the country is paying good attention to the employment generation and business growth which will result in the boom of SEO. No company could deny the exponential perspective of the SEO when it comes to good online presence.
the Future of SEO professionals seems to be bright.
Reports show that more and more job opportunities are coming and the requirement for the SEO experts will be high in coming years as people will realize the importance of online presence.
How much Could One Earn as an SEO Expert?
Since SEO came into the existence decade ago is still making its presence strong. In India, the salary for a fresher in SEO is some in between Rs 1.8 lacs – Rs 4 lacs. The salary depends on the experience, on the company, your skills, and qualifications and the geographical factor also decide your salary. The job option is good and numerous opening are there in SEO sector. If you have fine skills, then you can have a good career as SEO professional.
SEO Career for Developers and Web Designers
Wed designers and developers are the people who understand the functioning of the website deeply if they add SEO skills to the profile they can easily craft SEO friendly websites and rank them for their clients. It will help with their job profile and as well as freelancing career.
Most of the time clients require SEO services with their web designing and development, so if you have the skills of SEO, it will enhance your portfolio and can help to get more SEO projects with web designing and development.
SEO has become a hot career option in recent time. Learning SEO can be great for you even if you do not want to have a career in this. The business owners and marketing experts would know SEO for better online. SEO is the best way to get leads online and building brands.