The Scope of PPC
The Scope of PPC in India- The Future Scope of PPC in India and around the world is Huge. Pay per click is referred to paid advertising on the internet, though Google AdWords or Bing Ads. Advertisers pay a small fee each time one of their adverts is clicked. PPC experts use their skill to advise on how to maximize the results of a PPC campaign.
What is PPC All About?
PPC (Pay-Per-Click) is one of the major forms of online marketing which has revolutionized the way marketing is done these days. In this form of marketing, an advertiser pay a small amount every time a user clicks on an ad and has the high power to target ads to the right audience at the right time. This is a faster and efficient way to bring in traffic to the website and enjoy higher ROI if the correct method is followed.
Few main heroes in the PPC industry are search engines like Google & Bing and social media channels like Facebook, Instagram, LinkedIn & Twitter. The difference between search engines and social media are the procedure of targeting an audience. In search engines, audiences are targeted based on the keywords they use. This is the ultimate inbound targeting, wherein a user is actively searching for a product, service or information. In social media channels, audiences are targeted based on their demographic, location, intent, interest, behavior, etc.
One can also learn the in-depth concepts of PPC, from a reputed PPC Institute.
Why Should One Consider Career in PPC?
Gone are the days when marketing was about printing media, banner ads, fieldwork, and cold calling. In the revolution of the internet, the one department which had revolutionized significantly is marketing. The need for today’s marketing professionals has shot up like a rocket. So how do we define today’s marketer? A person with a right combination of inventive and analytical skills.
To be precise about the PPC career, this one has got the most attention of business owners due to its result driving capability, objective nature and a big ocean of optimization capability. The person accountable for PPC campaigns can bring a drastic difference to the business. Hence, companies are looking out for skilled and talented PPC experts who can drive the most desirable results.
Another factor that has increased the demand for PPC professionals is the cost & revenue balance which these platforms can bring to the company.
What Does It Take to Become a PPC Expert?
The good thing about selecting PPC career path is there is no degree required. Having said that having a masters or degree in business studies is good but that doesn’t change the fact of having PPC professionals in the market from arts, commerce, engineering and other stream backgrounds. The mutual factor among these people is the passion to achieve the dream PPC result.
There is no hard and fast way to be successful in PPC, but there are some tried and tested ways which have worked for several professionals;
If you are resolute to learn PPC, there is no stopping. The internet is flooded with content to assist one to learn PPC. The catch is to find the right source. For a fresher in this field, everything might look like a foreign language, but the focus is the key to achieve the target. This is the phase which will help you to decide whether PPC is your cup of tea. Once you are assured about your knowledge, take the next step.
After getting the idea of PPC, it’s recommended to get expert guidance to master PPC. The knowledge shared in the PPC course is based on real-time experience which will be a very valuable learning. It’s crucial to choose the best course in the market which enables you to upgrade your skills. A certification will also be an important way to secure job or first freelance project as this will be the proof of your PPC skill.
Get Google AdWords Certified
Google has full-fledged resources for Google AdWords enthusiasts to learn the platform in detail. This is the free resource material organized into 5 courses; AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising and Shopping Advertising. Individuals can take the exam in the aforementioned courses and get AdWords certification. These certifications hold a high value.
Get Practical Experience
As much as you learn about PPC, the knowledge of practical experience is unmatchable. PPC world is a big ocean, it’s all about tactics as per the nature of a business. It gets really interesting when applied in the real world. Few ways to get practical experience is by doing an internship, PPC Training, live projects with start-ups, freelance projects etc.
Various Job Profiles for PPC Experts
PPC industry has evolved over a period of time and has given birth to several job profiles. Though there are many nomenclatures accessible for these profiles, the key job profiles are as below:
PPC executive is the entry-level job in the PPC industry. PPC executive works to practically implement all the campaigns, perform campaign modification and generate reports. This role is an operational role and necessitates a lot of practical knowledge of the platform.
A PPC specialist works closely with the account manager to realize all the PPC optimization ideas. The responsibilities of this role are to brainstorm optimization ideas with the account manager, do the essential data analysis and practically apply the tactic to test and optimize campaigns.
PPC Account Manager
This person will be responsible for the overall functioning of PPC campaigns for the client or in-house company. The key responsibilities of this position are to ensure smooth sailing of existing campaigns by structuring proper reporting methodology, recognize & launch new campaigns as per business necessity and initiate and monitor campaign optimization ideas to deliver better ROI.
PPC Pay Scales for Different Posts
Not even India, as well as other countries, many of the Business, depends on PPC campaigns. In PPC, when you are certified with Google AdWords and Bing, then you’re starting Salary as given below.
PPC Junior- 25K-35K.
PPC Team Lead- 60K-70K.
PPC Expert- 70k-1Lac.
PPC Manager- Above 2.5 Lac.
Let’s Hit the Business
So, now you know that how PPC is ruling and how the demand for PPE Experts is increasing, it’s time to roll your sleeves and hit the industry. You can work on small projects, or be a freelancer and, help start-ups in their PPC journey or join an organization and assist in their growth. The choice is yours!