Smart Inbound Marketing Strategies for Start-ups
Inbound Marketing is the form of marketing that is known to drive customers to a particular product by providing valuable content to them during the stages of the purchase cycle. Unlike outbound marketing, where marketers struggle to garner the attention of customers, inbound marketing attracts customers by virtue of building reliability for the business.
Inbound Marketing has been gaining massive popularity among marketers across the globe for numerous reasons. One of the key reasons behind its implementation is its cost-effectiveness. Inbound Marketing is supposed to generate a better return in the long run, as it emphases on adopting a targeted approach to produce applicable content that entices potential leads.
This handmade sketch note explains how recent inbound marketing concepts are different from the old marketing methods.
If you are also looking for an appropriate marketing strategy that could up the game for your company, this blog is your blessing in disguise. Given below are 13 Strategies that you can implement to help your Start-up emerge as a winner.
1. Search Engine Optimization
SEO is the method by which you can optimize your website’s content as well as the structure such that it ranks organically on Search Engine Result Page. Having keyword rich content on your website lets Google’s web crawlers land on your company website with ease. Therefore, add keywords to the following
- Page Content including Header/Footer.
- Page properties like meta description and URL.
- Image title or description.
Blogs could help position you as a professional in your domain and also improve search engine rankings of your company website. Use your blog to enhance brand awareness and generate traffic by doing the following:
- Publish content around issues that your customers may want you to address.
- Be consistent with your posts.
- Use Call to Action towards the end of your content to entice leads.
Fun Fact: Business2Community reported that 72% of business bloggers claim to have increased brand visibility through blogging.
An influencer is one who has gained reliability in your field and has a following whose buying decisions he has the ability of influencing. Try pushing posts related to your product through an influencer’s social media profile. This could assist garner the desired response and trigger growth by leveraging the reach of an influencer to build an audience. Here’s a step by step method to using Influencer Marketing:
- Set an objective that you wish to attain at the end of your campaign.
- Set quantifiable metrics to measure success.
- Select probable influencers for your brand and connect with them.
- You could even send them your products as gifts for them to review through their social media handles.
Also known as Pay-Per-Click Marketing, this form of inbound marketing places a tracking snippet on those who visit your website. As a result, your ad content displays on the screens of your recent visitors which helps in forming a high brand recall value. This is a paid method with the ability to adjust your budget, target mobile searchers and even pause campaigns when under performing.
5. Social Media Marketing
In today’s world, where people like to stay connected with the rest of the world 24*7, social media marketing has become one of the most operative techniques of tapping a customer. It serves as a platform to engage with the target audience and build a faithful customer base. Keep in mind the following points to run a successful social media campaign:
- Choose a suitable social media platform depending on your product.
- Organize fun activities online to keep your customers engaged.
- Reward your customers with discounts and vouchers.
Fun Fact: 71% of customers having a positive experience with the social media campaign of a company recommend the company to others.
6. Landing Pages
After clicking a paid search ad, a customer is directed to a landing page which is the company website. Have a landing page ready depending on what you wish the customer’s next action to be. Be it filling a form or redirecting to a subscription page, your landing page should be such that it gives you a chance of lead conversion. A landing page is:
- Neat and Organized.
- Mobile friendly.
- Keyword Rich.
7. Email Marketing
This is the approach that is used for both acquisition and retention of customers. Email Marketing involves sending content to subscribers to boost customer loyalty and also pitch to customers. Given below are a few tips for successful email marketing:
- Personalize your emails, address the receivers by their names instead of keeping it common.
- Customize your sales funnel based on customer demographics.
- Use A/B Testing campaign to track success and accordingly revamp future campaigns.
8. Social Proof
Not everything that is obtainable on the internet is worth trusting. Therefore, smart marketers know the importance of adding social proof to increase trustworthiness. This is done by big brands to boost conversion rates. For example, Amazon banks on showcasing customer reviews for marketing products. You can use influencer endorsements, customer feedback, media mentions, and statistics to build trust among the target market.\
9. Customer Relationship Management
A strong CRM system can ensure increased efficiency, better customer experience and greater scope of lead conversion. Use a CRM tool to keep a track of leads so that you can convert them into sales. You could use any of the below mentioned CRM tools to get started:
- Bantam Live.
- Zoho CRM.
10. Marketing Automation
Automation of lead generation process by sending targeted messages could enhance profitability. Define sections of the market that your product caters to and arrange to send details to the pre-defined target market. Streamline your social media posts, emails, and other means of communicating with customers using marketing automation. To aid this, form a content calendar that plans your posts well in advance.
11. Social Media Communities
A probable technique to delight existing customers and bring them closer to your brand is by forming communities on social media to keep them engaged. Use your company pages on social media platforms to share updates on new offerings and build a community of like-minded people. Try to make your posts as cooperative as possible and respond to queries or suggestions.
12. Loyalty Program
Create a loyalty program for customers to aid customer retention. Reward a loyal customer’s long association with the brand by giving out discount vouchers. Rewards could comprise of birthday offers, referral gifts or tokens of appreciation. This technique could take you a long way in helping to maintain a healthy customer relationship.
Surveys are powerful sources of information about brand perception and customer requirements. They can be used to figure out customer anticipations and consequently manufacture products with desired features. Conduct surveys and seek feedback from customers on a consistent basis. You could even use the results to build a positive brand image.
All in all, it doesn’t matter which technique you adopt, inbound marketing has the ability to transform your business and take it to a different level altogether. Use it efficiently to tap leads, convert them into sales and even delight your customer base.