Digital Marketing Tools Every Marketer Needs to Know
Brands are paying attention to digital marketing than ever before. By 2021, digital marketing spend is anticipated to hit $120 billion, according to a research.
As demand for digital marketing upsurges, it’s getting harder for teams to find the time to manage each channel. Marketers are now managing websites, blogs, emails and multiple social sites. They’re writing articles, editing posts, finding images, writing captions, researching hashtags, monitoring metrics, the list goes on.
Thankfully, there are marketing tools that can benefit. With the great enhancement of online form of marketing more and more people are opting for Digital Marketing Course in Chandigarh to give their business a boost, here we have assembled a list 14 free digital marketing tools that can ease your job while keeping you on top of your digital marketing game.
Tools for email marketing
- Marketing Scorecard
Do you wonder how your emails stack up against others? Wonder no more. With the Email Marketing Scorecard from Campaign Monitor, you take a quiz that explores how you use email to market your brand. This tool gives you a scorecard as well as actionable tips to mend your email marketing game.
- Email Template Builder
When you’re tired of using the general email templates that are supplied by your email service provider, switch it up and design one yourself. Don’t worry– you don’t need any coding skills. Just use Campaign Monitor’s Email Template Builder with its drop-and-drag feature to craft original, mobile-friendly templates that you can use again and again.
- Headline Analyzer
Whether you’re writing headlines for a blog post or a subject line for an email campaign, the Headline Analyzer from CoSchedule can benefit. This tool scores your headline based on its type, selection of words, and length. You’ll get tips to mend your headline, and it even keeps track of all the headlines that you enter so you can see which one is the most operative.
On a regular basis, you should perform email list preservation. In other words, you should eradicate invalid and inactive subscribers from your email lists. It’s not always easy to know whether or not you should eliminate inactive subscribers, but Kickbox can help. This tool can scrub your list of contacts that are only bogging down your delivery rates and growing bounces. You can learn more in-depth about these tools for that consider going through Digital Marketing Training in Chandigarh.
- Hello Bar
Your email list is one of your most cherished marketing tools, but you have to regularly add to it if you want to be successful. Research shows companies should average a 3.2% list growth per month to stay ahead of the game, according to MarketingSherpa.
Make sure you’re hitting this benchmark by giving probable customers a chance to sign up for your emails on your website via a Hello Bar. This tool benefits you install a small bar across the top of your site to inspire visitors to sign up for your emails. All fresh contacts will automatically be added to your Campaign Monitor account.
- Inbox Tester
Before you send an email campaign, you should always send a test to certify everything is on point.
The Tester from Litmus takes the guesswork out of testing. With this tool, you can send an email to your inbox on 50+ devices. Take the time to correct the content, see if the images look perfect on different devices, and test the links. By taking an extra 10 minutes to review your email, you could spot credibility-dropping faults.
Tools to keep copy flawless
Even the best writer makes mistakes. Catch grammatical errors before you send an email or publish that next blog post by running your copy through Grammarly. It will spot punctuation mistakes and misspellings that you might miss. You can type content right in the platform or copy and paste it when you’re ready. Writing blogs is of great importance in today’s world, from here you can learn Why Content Marketing is Important in Digital Marketing to know how important your blogs really are.
You can even install the Grammarly plugin to help evaluate every piece of copy you create, from blog posts to social media posts, to email copy.
If you’re writing large blocks of content, try Editsaurus. You can paste text into this tool. It can spot areas that are tough to read, recognize improper English, and catch grammatical errors. If you’re making a blog post, website content, or a newsletter, it’s a tool to use before you hit publish or send.
Tools to enhance social media efforts
Imagery is key in social media marketing, but every platform needs images that are sized for the platform. Rather than resizing an image half-a-dozen times to fit each platform, use Sprout’s Landscape tool. Just upload one image and get multiple versions of it, each with a unique dimension that fits the social media channels that you select.
It’s not easy to keep feeding the social media machine. To keep relevant content on multiple channels, use Feedly to curate content that’s interesting to your audience and share it quickly. By selecting different topics, blogs, or publications that you trust, you’ll always have access to a feed full of content that’s ready to share.
To stand out on social media, posting a sentence or two won’t do. You need videos. But who has time to create and share videos? With Ripl, making an animated video is simple. Create a video from still images, add text, and share it on Facebook, Twitter, and Instagram with one click.
Tools to keep you informed
- Google Alerts
This tried-and-true tool track mentions of your brand or product on websites and social media. Set up keyword alerts that contain your company and product name and get an email report that demonstrates where your company was cited and what was said. Simply add a keyword in the search bar to set up an alert.
If tracking metrics is overwhelming to you, try Clicky. It provides you the information you want to know deprived of all the metric-mumbo-jumbo. It lists every visitor and tells you when they visited, what they looked at, where they came from, how long they stayed on a particular page, and what actions they took.
- UTM Builder
For the advanced marketer with a love of Google Analytics, check out Google’s UTM Builder. This tool helps you dig into your referral traffic and see exactly where website visitors are coming from. Referral traffic typically just lists the platform that drove a visitor to the site like Facebook or Twitter but doesn’t say which post drove them to your site.
- Wrap up
Each of these 14 tools can benefit marketers save time and connect with more customers. While all of the tools are beneficial, it’s good to start by adding one or two to your routine. Once you master a few tools, add another. By slowly implementing these tools into your marketing routine, you’ll be able to see their effectiveness for your brand and won’t get lost in a sea of shiny new tools.